SEO 101

SEO Ranking Factors in 2017; Do Google Posts Impact Rankings? A Case Study; Adding Structured Data Helps Google Understand Rank Webpages Better Google: If You Don’t Have A

Ross Dunn and guest Joy Hawkins discuss the latest in local SEO on Google. Some topics discussed: the ridiculous power that business titles have, to

John and Ross discuss the emerging powerhouse that is blockchain technology (yup, they geeked out again) and it’s potential impact on everything from SEO to

The recent State of Search conference provided a cornucopia of sound bytes from Gary Illyes covered on this episode. Also, a possible example of the

Apple switches away from Bing and moves to Google, a surprise for many. Ross and John also cover a few new pieces related to confirmations

Today on SEO 101 the guys discuss an array of different topics straddling SEO. They speak on Google Keyword Planner Showing “Okay Google” Keyword Ideas,

Today on SEO 101 we celebrate, this show marks the 300th episode in SEO 101’s History. The guys are joined by Jennifer Cario former SEO

Today on SEO 101 the guys talk about a plethora of differnt topics from good to noindex. Google Flags User Submitted Store Hours in Local

The hosts examine rumors around the Google Search Algorithm updates of late, the acquisition of Yellow Pages by Dex, the Google My Business Posts opportunity,

Professor Maps joins us to discuss the ins-and-outs of the current local SEO landscape along with the importance of leveraging existing relationships after you obtain

Hosts Ross and John review Google UI tests found in the wild, a blackhat SEO tip, John’s foray into buying a home assistant, and we

Today on SEO 101 John and Ross start off with Bing joining Google, Pinterest and others in upgrading its image search capabilities. Microsoft also expands

In this episode Ross is joined by stand-in guest host, Scott Van Achte. The show was very diverse. It covered everything from Bing providing bot

Ross John interview Joy Hawkins, the owner of Sterling Sky Inc, Google Local Top Contributor, and creator of the Expert’s Guide to Local SEO. The

Google has been testing a lot lately and we have a few pieces of intel to pass along thanks to the ever attention SEO industry;

Google’s Project Owl is discussed along with some new finds from hyperaware Google watchers such as a potential Job Search system in the wings. John

John and Ross explore an article discussing the future of organic search and how much it is expected to change in the near future. They

Google is finally policing Google Partners with stricter policies due to misrepresentation issues. Also, updates to Google’s Quality Rater Guidelines show an increased interest in

Today’s show touches on Google’s confirmation of an on-site penalty and Natural News is back in Google’s index. They also mention Google now says it

Google is now allowing people to save and socially share their favorite places within lists… about frigg’n time! Also Yelp announced a new feature to

Google releases a video on how to hire SEOs. Read Your Text Out Loud… If it doesn’t sound right, it may not rank well. Manipulating the Back Button

Ross and John discuss the latest algorithm updates targeting blackhat SEO tactics like PBNs and linkwheels. They also delve into a wide range of news

Bing is testing Bing Saves search bookmarking feature; Google PenalizesFrench Link NetworkBuzzea. Ross also recaps his presentation at thethe Design Tech Summit at the International

Yahoos new deal with Microsoft left open 49% of their search to in-house or 3rd party results. Seems they have signed a deal with Google

Google notes links you can ignore, why Title Tags are rewritten, an increase in food thumbnails in search results, and more direct emails from Google

A New Google Guideline Testing Tool, Conversational Shopping and SEO Questions from Listeners as John Carcutt and Ross Dunn feature some of the early news from

Listeners know we have had the Mueller Files for a while now, well… it’s time for the Illyes Files to make its presence known. This

Ross and John talk about Google Crawl budgets and what you need to know. Click to close mobile ads will now be penalized by Google. Plus,

Yahoo out, Altaba in, and the mobile interstitial penalty is rolling out. The bulk of the show, however, is focused on some key steps to

BuzzSumo study on content and SEO reveals that 50% of content gets less than 8 shares (across all social),75% of content generates ZERO links. John

Google makes more changes to local schema requirements, local box results, asks for topics for the Google Webmaster Hangouts, we answer a question from another

Google’s mobile-first focus and announcements to that effect led many to believe the indexes would be split but, the latest news seems to discount that.

Hacking and phishing took an abnormally significant portion of this show. In addition, John & Ross discussed SEO budgets, determining SEO value, and a couple

No Changes Needed in Tactics Due to Google Penguin 4.0, plus Google’s Gary Illyes said on my public Facebook post that the new Penguin algorithm

Though the insights haven’t begun to solidify, the Mozcast showed a startling 111 degrees today and that prefaced a show of many thoughts on Google’s

Ross and John review the latest Google updates to organic and local search results with an emphasis on local. They discuss the addition of critic

Ross and his guest co-host Scott Van Achte discuss Google’s throttling of keyword planner data for low-paying advertisers, HireMoz.com, dropping the “mobile-friendly” in search results,

Google’s bogus “accidental” blocking of the keyword planner to those without Adwords campaigns has come back in a new form – restricted results without a

John Carcutt and Ross Dunn discuss Verizon buying Yahoo, automating SEO, and whether 301 vs. 302 redirects matter anymore. They also answer – quite literally

John and Ross discuss how few links make a large difference in some very high volume terms. Quality links are still the key, widespread link

John and Ross discuss the intricacies of algorithmic lingo in the SEO world, HTTPS taking over, an ode to authorship, and they answer questions from

After Google shut access to the keyword planner to everyone but those with active AdWords campaign the SEO world lit up with anger. But, was

Google is adding its own symptom-related direct answers on mobile in the US. The info is sourced from a team of expert doctors from Harvard

Ross outlines some curious results from Google PageSpeed Insights and decides it is time to reach out to Google. The Mueller files cover URL structure

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John and Ross introduce what is the first episode of SEO 101 at its new home on Cranberry.FM. The rest of the show digs into

Google dropped the manual penalty hammer on websites providing paid reviews of products without nofollowing links, and on sites using the popular EasyRecipe plugin that

John and Ross interview David Harry about his article Getting Your Head Around RankBrain to debunk many of the incorrect assumptions about this machine learning

How to Improve Local Search Rankings, RankBrain News as RankBrain does not impact either Crawling or Algos. Plus, we hearQuestions from the Community to Ross