SEO 101

A New Google Guideline Testing Tool, Conversational Shopping and SEO Questions from Listeners as John Carcutt and Ross Dunn feature some of the early news from

Listeners know we have had the Mueller Files for a while now, well… it’s time for the Illyes Files to make its presence known. This

Ross and John talk about Google Crawl budgets and what you need to know. Click to close mobile ads will now be penalized by Google. Plus,

Yahoo out, Altaba in, and the mobile interstitial penalty is rolling out. The bulk of the show, however, is focused on some key steps to

BuzzSumo study on content and SEO reveals that 50% of content gets less than 8 shares (across all social),75% of content generates ZERO links. John

Google makes more changes to local schema requirements, local box results, asks for topics for the Google Webmaster Hangouts, we answer a question from another

Google’s mobile-first focus and announcements to that effect led many to believe the indexes would be split but, the latest news seems to discount that.

Hacking and phishing took an abnormally significant portion of this show. In addition, John & Ross discussed SEO budgets, determining SEO value, and a couple

No Changes Needed in Tactics Due to Google Penguin 4.0, plus Google’s Gary Illyes said on my public Facebook post that the new Penguin algorithm

Though the insights haven’t begun to solidify, the Mozcast showed a startling 111 degrees today and that prefaced a show of many thoughts on Google’s

Ross and John review the latest Google updates to organic and local search results with an emphasis on local. They discuss the addition of critic

Ross and his guest co-host Scott Van Achte discuss Google’s throttling of keyword planner data for low-paying advertisers, HireMoz.com, dropping the “mobile-friendly” in search results,

Google’s bogus “accidental” blocking of the keyword planner to those without Adwords campaigns has come back in a new form – restricted results without a

John Carcutt and Ross Dunn discuss Verizon buying Yahoo, automating SEO, and whether 301 vs. 302 redirects matter anymore. They also answer – quite literally

John and Ross discuss how few links make a large difference in some very high volume terms. Quality links are still the key, widespread link

John and Ross discuss the intricacies of algorithmic lingo in the SEO world, HTTPS taking over, an ode to authorship, and they answer questions from

After Google shut access to the keyword planner to everyone but those with active AdWords campaign the SEO world lit up with anger. But, was

Google is adding its own symptom-related direct answers on mobile in the US. The info is sourced from a team of expert doctors from Harvard

Ross outlines some curious results from Google PageSpeed Insights and decides it is time to reach out to Google. The Mueller files cover URL structure

http://media.blubrry.com/rainmaker/p/api.spreaker.com/download/episode/8546248/one051916.mp3

http://media.blubrry.com/rainmaker/p/api.spreaker.com/download/episode/8493376/one051216.mp3

John and Ross introduce what is the first episode of SEO 101 at its new home on Cranberry.FM. The rest of the show digs into

Google dropped the manual penalty hammer on websites providing paid reviews of products without nofollowing links, and on sites using the popular EasyRecipe plugin that

John and Ross interview David Harry about his article Getting Your Head Around RankBrain to debunk many of the incorrect assumptions about this machine learning

How to Improve Local Search Rankings, RankBrain News as RankBrain does not impact either Crawling or Algos. Plus, we hearQuestions from the Community to Ross

It was a busy week in news with Google finally removing the majority of referral SPAM from Google Analytics, we discussed manual action penalties from

Google AdWords Sidebar Change Update , plus learn about an Opportunity of a Lifetime for an SEO. AMP Results Now Live in Search asGoogle began

Rich Snippets may depend on quality of other pages in your SERP. So if your page is not getting a Rich Snippet, it may be because

Google head of search announces retirement. Amit Singhal will be succeeded by John Giannandrea, who leads the company’s artificial intelligence research. Brands can now Edit

AlphaGo Concurs Go using machine learning, the number of moves in Go are roughly equal to a google more than all those in chess.An interesting

Big Google Update! But it’s Not Penguin 4.0, not Panda (though Panda now part of the Core Algo),Brand Term related (big impact on News Sites).It

How Does Google Handle Different Types of Duplicate Content?Created by Technical Issues? Ross Dunn and John Carcuttlearn the impact of duplicate URLs viaA Google Search

Learn all about changes to Google+ Local.. Google AMP may be coming to an SEO requirement near you, Penguin 4 may be here in January,

Learn all about what Google 2015 quality raters guidelines mean for SEOs, and the Penguin Real Time update  getting delayed till next year.  Google is testing 4 ads

BuzzSumo study on content, SEO relevant part:50% of content gets less than 8 shares (across all social,75% of content generates ZERO links. Google moves to

6000 members on the Google+ community; Google launches new search results interface for tablets; What does Yahoo’s new Google partnership mean for SEOs future?; Google search broken for days for IE users…If you are used

Learn all about the new Google RankBrain algorithm as well aswhat the possibilities and implications of Self-Learningare.Google WMC detects and gets rid of unwanted sneaky

  Yahoo’s new deal with Microsoft left open 49% of their search to in-house or 3rd party results. Seems they have signed a deal with

Hacked site notifications no longer show in search results.. neither do hacked sites,is it better to improve quality content than remove pages to fix panda,

Google Changes Remove URL Tool, Google says Dont delete your rel=author, plus things to look for when outsourcing your SEO, plus listeners questions on business

John Carcutt and Ross Dunn discuss several topics in Google, starting with the real-timePenguin algorithm, moving on to having competing sites in the same Webmaster

John Carcutt and Ross Dunn dedicate this wonderful episode to their lost friend Dana Lookadoo. They discuss Bing dropping link explorer, Repeat Google spammers seeing

Ross Dun and John Carcutt touch on new factors of Google including webmaster tools link updates,never sending warnings about web spam, and crawling unlinked URLs

John Carcutt and Ross Dunn discuss some recent changes to webmaster tools. They mention tools liketabcloud, microformats, and rexswain.comwhich are very useful tools for SEOs

Followup from John Mueller on Referral Spam; Local 3-Pack on Top of Results 93percentof the time; Google Direct Answers (a Case Study). Plus ,Google only

Google 2016 !!??How much influence do they have?Both the MOZ and SearchMetrics Ranking Factor reports are out.Which one is better?Plus, Are Desktop Sites Still Necessary?No,

Google to remove Orphaned Google+ pages; Bing Secure Search having impact on Analytics, Big Drop in Organic Search Referrals; SEO for Cortana? Does this make Bing more Relevant? Plus, MOZ Releases Their

Top Level Domains: how Google handles them;Yahoo is getting serious again.Plus,Googles Suggestions when you first sign up for Search Console and listener question onSubmitting website

Google: Do Not Ask for Links !!!Its sad they even have to say this in this day in age. But I guess reminders are needed.

Tracking “Mobilegeddon” results; Search Results shake up. AOL goes Bing and Yahoo testing Google. Your URL should be in the same language as the content. Comparing Site in Webmaster