SEO 101

John moderates a Search Marketing Roundtable discussion held at Affcon 2010 Denver that featured the following panelists: David Szetela of Clix Marketing, David Ogletree from

Ross and John continue to breakdown subjects discussed during the SMX Advanced You and A session with Google engineer Matt Cutts which include Page Sculpting,

Rand shared SEOmoz’s latest correlation study on Google and Bing and how they differ in terms of obtaining rankings. Learn how these search engines are

Ross and John talk about all things Bing including pros and cons, capability with social networking, and how similar it is, or isn’t, to Google.

Ross and John discuss Googles Mayday and Toolbar PageRank Update, and the impact that Mayday has had with longtail search terms. Finally, they discuss what

Local Search is one of the fastest growing portions of search. Ross and John discuss the basics of getting going with local search, including getting

Ross and John continue into their discussion on Keyword Research, including High Profile Terms vs. Longtail Tools such as Google Adwords Keyword Tool, KeywordSpy, WordTracker,

Ross and John discuss Keyword Research, why is it important, do you really need to do it? They also look into High Profile Terms vs.

Ross and John continue their analysis of the recent interview between Eric Enge and Google Senior Engineer Matt Cutts, plus they discuss the need for

Ross and John look over the recent Eric Enge interview where Google Senior Engineer Matt Cutts was asked about regarding PageRank, crawling, and indexing. Ross

Ross continues his discussion with John about domains requiring planning, URL parameter handling, Google Tasks, Page Feed, and other information he learned while attending SMX

Ross recaps his visit to SMX West 2010, and he mentions meeting with Bing representatives seeking to find tips for searching local Canadian web pages,

WordPress Core Developer Mark Jaquith, BuddyPress developer John Jacoby and head of User Experience Jane Wells preview the eminent launch of WordPress 3.0, including how

Ross and John discuss Increasing Indexation on Large Sites, plus look in some comments on content management systems, and a discussion on domains and how

Ross and John discuss the cost of PPC, duplicate content, plus they help a webmaster with delayed blog posts from being indexed and how to

Ross and John discuss the issues that you can come across when you are an SEO working with a web designer, including securing pages being

Ross and John discuss Geo Based Search Results on Mobile, plus a Technology Review article on How Google Ranks Tweets, where its Algorithms judge the

Ross and John discuss Real time search results for the recent California earthquake, plus the news that Bing is on all HP desktops and howGoogle

Ross and John ask What are the big SEO topics to watch in 2010. THey go through the various search related events, plus what are

Ross and John discuss real time search and distinguishing it from time sensitive search based on when something happened, fresh content sensitive search meaning different

Ross and John discuss index saturation and how much of your site is being indexed by search engines, if you have deep navigation or if

Ross and John discusses some tips that you should follow when hiring a SEO company for service, plus they discuss Droid, the next wave of

Martijn Beijk is a local search engine optimization pro and SEO Consultant at Onetomarket. He just spoke at SMX Stockholm and he discusses his SEMMY

Ross and John discuss a listener email on the Linkbuilding and SEO Effect of PageRank Removal, plus a listener on query freshness when it comes

Ross and John answer questions on search ranking and optimization, rank position goals, web ranking reports, SEO performance guarantees and more. http://media.blubrry.com/rainmaker/p/api.spreaker.com/download/episode/8596041/one101209.mp3

Ross and John discuss how will site searches be affected once Yahoo is taking over by Bing, plus they discuss a question on unethical SEO.

Ross and John answer questions from the WebmasterRadio chatroom like sitemaps, foreign content, crawl errors, black hat, xml sitemaps, duplicate content and more. http://media.blubrry.com/rainmaker/p/api.spreaker.com/download/episode/8596044/one092109.mp3

Net Concept founder Stephan Spencer discusses SEO Testing, recent changes to recent PageRank Sculpting Changes and he gives his thoughts on the future of search.

Ross and John discussed what they got out of from SES San Jose 2009, including the news including news rankings, classifying and ranking for content,

From SES San Jose 2009, a panel of Search marketing experts; BestOfTheWeb President Greg Hartnett , SiteLogic Director of Marketing Jennifer Laycock, Pole Position Marketing

Learn about the impact that can be made when you are redesigning your website and they reference RexSwain.com for some cool tools. Plus, they discuss

Ross and John discuss best practices for Using Blogs and blog platforms like WordPress in SEO, and downfalls like scraping, plus their take on tag

Ross and John discuss SEO and its relation to social media and essentially using blogs and other social media tools to bring traffic so that

Ross and John discuss the hot trend tools that you can use for Keyword Research, like Twitter keyword tools, Yahoo Buzz and Google Trends. Plus,

Ross and John breakdown what was learned at SMX Advanced 2009, including Javascript, the comments made by Google’s Matt Cutts on NoFollow and PageRank Sculpting,

Ross and John discuss the Three Major Ranking Changes that have affected the Evolution of Search Engines, where search engines are today, and how they

Ross and John discusses the changes made in the redesign of the Google Webmaster Tools new interface, and this time they look at some of

Ross and John discusses the changes made in the redesign of the Google Webmaster Tools new interface, including crawl stats and sitemaps as they overview

Twitter Tactics Discussion following a PPC Rockstars interview featuring David Szetela’s interview of Guy Kawasaki. Guests include Search and Social’s Dave Snyder and Szetela himself.

Keyword Research with the Keyword Guru Dan Thies, and he discusses keyword relevance, tools , the acquisiton of customers versus traffic, and finally spy tools

Link Building to Directories and Link Opportunities with Loren Baker from Search Engine Journal. Loren discusses some tools that he uses for a linkbuilding campaign.

Jeff Quipp joins Ross Dunn to discuss the advantages of Twitter and how social media can help your site’s rankings. Jeff and Ross give in-depth

Completing Google Optimization, plus a look at a number of other considerations which play a role in successful rankings in Google, and also touch on

Discussing incoming links as well as using Google Webmaster Tools in part 2 of a three-part series on Optimizing for top Google rankings. http://media.blubrry.com/rainmaker/p/api.spreaker.com/download/episode/8596054/one030909.mp3

Website Optimization when optimizing your site for Google from the right title and meta description tags to the body text and keyword placement. http://media.blubrry.com/rainmaker/p/api.spreaker.com/download/episode/8596059/one030209.mp3

WordPress Optimization, from plugins to avoiding duplicate content and the best uses of Word press for SEOs with WordPress Expert Joost deValk http://media.blubrry.com/rainmaker/p/api.spreaker.com/download/episode/8596061/one022309.mp3

Best Web Marketing Checklist when looking to find new optimization with Stoney Degeyter who wrote the SEMMY Award winning post http://media.blubrry.com/rainmaker/p/api.spreaker.com/download/episode/8596068/one020909.mp3

Ross Dunn and Jennifer Evans Laycock discuss the common mistakes SEOs make, including Flash pages, targeting, link building, branding, and unrealistic client expectations. http://media.blubrry.com/rainmaker/p/api.spreaker.com/download/episode/8596057/one020209.mp3