Webcology takes a deeper look at the ecosystem of the Internet as it affects webmasters and web marketers from the points of view of two well known web marketers, Jim Hedger and Dave Davies. Based on interviews with special high-profile guests or panels, Webcology introduces, explores and explains how the various segments of the web marketing world work.
Google webmaster trends analyst John Mueller is planning to investigate a particular link building practice and is seeking assistance from SEOs. Aleyda Solis started a
Google Partners program is launching later this year, which may require current partner companies to make several changes. For companies to maintain their Google Partner
Social Media Sites in 2020 And Facebook Goes To Court. Today on Webcology Jim is joined by Michelle Stinson Ross, Director of Marketing at Apogee
WordPress 5.4 And Privacy Concerns today on Webcology. Jumpshot, a popular marketing analytics tool, will be shut down by parent company Avast following controversy over
Using Hidden Text And Jim Lehrer Jim Lehrer is one of the last of the great American Journalists, dead at age 85. Founder of what
The Look Of Paid And Organic Search Results And 2020 Core Update. Google is rolling out an updated look for paid and organic search results
Machine learning and entities have given search engines the capacity to better understand not just what a page is about but what various intents a
Dr. Pete, Pete Meyers, from Moz, posted on Twitter “Any algo update that impacts query interpretation or relevance will impact Featured Snippets.” This was retweeted
The Google My Business app is testing allowing business owners communicate with its customers not just through text but also through photos. Some business owners
Google announced that publishers can now create how-to “actions” for Google Assistant by using structured data. This is an opportunity for publishers to expand their
There is some early chatter in the SEO forums, including WebmasterWorld and some on social media. Some of the tools are showing some fluctuations as
Tomorrow is Google’s 21st birthday and Google has already released its very own birthday Doodle to celebrate. The Doodle depicts a desktop computer from 1998
Google announced an algorithm update intended to rank original news higher. Despite Google’s update, apparently an authority site like Yahoo News can syndicate content and
Google announced a change to the nofollow link attribute yesterday and with that announcement, Googlers spent the next day responding to questions about it on
In the latest installment of the #AskGoogleWebmasters video series, John Mueller tackles the topic of how Google chooses canonical URLs. Mueller says its common for
Google said in February that average position would be phasing out earlier this year. Now, we have about 6 weeks to fully absorb the repercussions
Google has confirmed that as of earlier this morning it is unable to index new content across the web. There is a bug that Google
Dan Shure posted on his podcast his audio notes from after a private dinner with Gary Illyes of Google from April 4th 2017. Basically, they
Google’s John Mueller talked about YMYL, specific to the health space, and mentioned that it is if you are writing about a topic on health
Google was in a hearing this week in congress around antitrust issues, so was Apple, Facebook and Amazon. Well, Congressman David N. Cicilline questioned Google
Google’s John Mueller recently explained how query relevancy is determined for pages blocked by robots.txt. It has been stated that Google will still index pages
Google recently began informing YouTube users that Hangouts is being discontinued in 2019. This affects Google’s Webmaster Hangouts. Google’s John Mueller received notice at the
The data, provided by marketing analytics firm Jumpshot, showed that zero-click searches on Google have steadily risen over the past three years. In the first
In a Webmaster Hangout, Google’s John Mueller answered a question from a web publisher who asked what to do about a suspected negative SEO attack.
SEO Folks. Monday was Catfish Comstock’s birthday. Catfish has been an SEO who has been a contributor to the community and knowledge-base as long as
FACEBOOK CEO MARK ZUCKERBERG has appeared before Congress in the past, to talk about the giant social network’s role in misinformation and election-meddling, but the
In the last week of April, nearly 23 percent of all traffic to news sites tracked by web analytics firm Parse.ly came from search engines.
Probably the biggest news for the SEO industry out of Google I/O yesterday was that Google said Googlebot is now evergreen, meaning it will stay
Google appears to be rolling out an upgrade to Google Questions Answers (Q A) that uses previous answers to questions and Google Local Business (GMB)
Canada’s federal privacy watchdog plans to take Facebook to court following an investigation that found the social media giant broke a number of privacy laws
Blaming a “very fluid” technology industry, Emtek –who BlackBerry licensed its BBM consumer business to in 2016 –has announced that is ending BBM service, effective
Google’s John Mueller was answering questions around an old topic of Google showing only a sample of links in the link report in Google Search
AdWords Editor has historically been one of Google’s most popular advertising products. Contributor and Googler Matt Lawson lists what makes him most excited about its
Facebook confirmed Thursday in a blog post, prompted by a report by cybersecurity reporter Brian Krebs, that it stored “hundreds of millions” of account passwords
Not long after Google released a broad core algorithm update on March 12, some in the industry began calling it the “Florida 2 update.” But
Google has finally sent us an official statement about our question if Google use click through rate for rankings. Sadly the statement will lead to
Google webmaster trends analyst Gary Illyes, who has been with Google for over eight years working exclusively on search-related topics, participated in an AMA (ask
In a case related to the New York Times investigation into American company Devumi, a court has ruled that Devumi can no longer operate in
Google’s John Mueller was asked on Twitter if there is a way in the new Google Search Console to remove old Sitemaps files. He said
We saw this coming and now Google officially released a new sign up process for service area businesses, businesses that don’t operate out of a
In this episode Jim and Dave shared the mic with advertising legend, Terry O’Reilly. They discussed how brands like Gillette and Nike make the decision
A lot of news came out yesterday evening around an old Google knowledge panel exploit that let’s you manipulate almost any query to show any
Google can now link to some content it is showing in their search results in a new way. Instead of just linking to the page,
Today were joined by Michelle Stinson-Ross, the Director of Marketing Operations at Apogee Results to discuss a plethora of topics. Google has released its annual
Aaseesh from Google responded to a complaint about Google not picking up on a web site’s canonical tags. He said that “even if you setup
Content, from an SEO perspective, is the connection of entities by relationships. In the statement, “SEO is dead” there is the entity “SEO”, there is
Content, from an SEO perspective, is the connection of entities by relationships. In the statement, “SEO is dead” there is the entity “SEO”, there is
Long gone are the times of monthly Google PageRank updates, Google dances, and checking Google data centers – and to be honest, I somewhat miss
Google’s Gary Illyes said at PubCon last week that Google finds content mostly through links and XML Sitemaps. He said the number one way is
Google seems to be testing an ad format on mobile search where they remove the description section from the ad. The ad copy is removed,
