Webcology

Jim and Dave walk through the weekly news touching on many of the things affecting the search engine world this week. We spend a lot

Jim and Dave talk through a weird set of news stories that point to a future in marketing built on writing, crafting, treating, and moving

One of the originals, Terry Van Horne joins Dave and Jim to talk about both old school and new entity driven SEO. A wide ranging

Week 18 of the COVID crisis and the world feels like it’s trying to find control. This turned out to be a general news show

Today on the show we take a deep dive into optimizing e-commerce and much more with our guest Khalid Saleh. Khalid is the co-founder of

These are extraordinary times. The most important thing is to say something and we say, empathically, BLACK LIVES MATTER. Racism has no place in policing,

Bennett Kelley from the internet and cyberlaw business report joins Jim and Dave to talk about Trump’s Executive Order attacking social media platforms.  Bennett talks

Kristine Schachinger sat in this week for Dave who is taking a local staycation. We had another wide ranging conversation covering everything from the Google

Google’s John Mueller responded to a tweet asking why Pinterest ranks so well in Google search when the Pinterest pages have little to no textual

LinkedIn’s www.linkedin.com pages dropped out of the Google search results for about 10 hours. But when it came back, it all came back really quickly.

Google Meet, the company’s premium video conferencing product, is now free for anyone who wants to use it. Previously known as ‘Google Hangouts Meet,’ the

SERP analysis is an essential step in the process of content optimization to outrank the competition on Google. SERP (Search Engine Result Page) analysis is

Jim and Dave welcome Daniel Faggella, the Head of research and CEO of Emerj Artificial Intelligence Research. Called upon by the United Nations, World Bank, INTERPOL, and many

There is no denying that the global COVID-19 pandemic has, and will continue to have, an incredibly profound impact on life as we know it.

Brian Freiesleben shared a screenshot of a featured snippet showing up not in the first position of the Google Search results page but lower down

COVID-19 has evolved into a global event impacting public health as well as the economy. These are uncertain times, and we don’t have all the

Google support is one of the biggest issues people have been worried about since the beginning of COVID-19. Google has been posting notices in the

Google announced, “In March 2020, Google will introduce a new Business Operations verification program.” Basically, if you are asked to verify your business and you

Tulsi Gabbard lost a lawsuit she filed against Google when U.S. District Court Judge Stephen Wilson ruled Gabbard had no valid claim that Google violated

Search Console is being upgraded by Google thus giving users the ability to download complete sets of data from reports. Previously, the Search Console only

Google webmaster trends analyst John Mueller is planning to investigate a particular link building practice and is seeking assistance from SEOs. Aleyda Solis started a

Google Partners program is launching later this year, which may require current partner companies to make several changes. For companies to maintain their Google Partner

Social Media Sites in 2020 And Facebook Goes To Court. Today on Webcology Jim is joined by Michelle Stinson Ross, Director of Marketing at Apogee

WordPress 5.4 And Privacy Concerns today on Webcology. Jumpshot, a popular marketing analytics tool, will be shut down by parent company Avast following controversy over

The Look Of Paid And Organic Search Results And 2020 Core Update. Google is rolling out an updated look for paid and organic search results

The Google My Business app is testing allowing business owners communicate with its customers not just through text but also through photos. Some business owners

Google announced that publishers can now create how-to “actions” for Google Assistant by using structured data. This is an opportunity for publishers to expand their

There is some early chatter in the SEO forums, including WebmasterWorld and some on social media. Some of the tools are showing some fluctuations as

​Tomorrow is Google’s 21st birthday and Google has already released its very own birthday Doodle to celebrate. The Doodle depicts a desktop computer from 1998

Google announced an algorithm update intended to rank original news higher. Despite Google’s update, apparently an authority site like Yahoo News can syndicate content and

​Google announced a change to the nofollow link attribute yesterday and with that announcement, Googlers spent the next day responding to questions about it on

In the latest installment of the #AskGoogleWebmasters video series, John Mueller tackles the topic of how Google chooses canonical URLs. Mueller says its common for

Google said in February that average position would be phasing out earlier this year. Now, we have about 6 weeks to fully absorb the repercussions

Google has confirmed that as of earlier this morning it is unable to index new content across the web. There is a bug that Google

Dan Shure posted on his podcast his audio notes from after a private dinner with Gary Illyes of Google from April 4th 2017. Basically, they

Google’s John Mueller talked about YMYL, specific to the health space, and mentioned that it is if you are writing about a topic on health

Google was in a hearing this week in congress around antitrust issues, so was Apple, Facebook and Amazon. Well, Congressman David N. Cicilline questioned Google

Google’s John Mueller recently explained how query relevancy is determined for pages blocked by robots.txt. It has been stated that Google will still index pages

Google recently began informing YouTube users that Hangouts is being discontinued in 2019. This affects Google’s Webmaster Hangouts. Google’s John Mueller received notice at the

The data, provided by marketing analytics firm Jumpshot, showed that zero-click searches on Google have steadily risen over the past three years. In the first

In a Webmaster Hangout, Google’s John Mueller answered a question from a web publisher who asked what to do about a suspected negative SEO attack.

SEO Folks. Monday was Catfish Comstock’s birthday. Catfish has been an SEO who has been a contributor to the community and knowledge-base as long as

FACEBOOK CEO MARK ZUCKERBERG has appeared before Congress in the past, to talk about the giant social network’s role in misinformation and election-meddling, but the

In the last week of April, nearly 23 percent of all traffic to news sites tracked by web analytics firm Parse.ly came from search engines.

Probably the biggest news for the SEO industry out of Google I/O yesterday was that Google said Googlebot is now evergreen, meaning it will stay

Google appears to be rolling out an upgrade to Google Questions Answers (Q A) that uses previous answers to questions and Google Local Business (GMB)

Canada’s federal privacy watchdog plans to take Facebook to court following an investigation that found the social media giant broke a number of privacy laws