Webcology takes a deeper look at the ecosystem of the Internet as it affects webmasters and web marketers from the points of view of two well known web marketers, Jim Hedger and Dave Davies. Based on interviews with special high-profile guests or panels, Webcology introduces, explores and explains how the various segments of the web marketing world work.
Chris Brogan is president of Chris Brogan Media, offering business storytelling and marketing advisory help for mid to larger-sized companies. Chris is a sought after keynote speaker and
Daniel Faggella is the founder of Emerj Artificial Intelligence Research and is best known for being an unbiased voice covering the applications and implications or
Last episode of 2020 and throughout the show our spirits were flying through COVID’s dark glow. The stories were loaded, all devil may care in
Top-Trending 2020 YouTube Videos Demonstrate Longer Is Stronger | These 10 videos made it to the top this 2020. Get insights on video length and
Happy Birthday, Brasco! It’s the 45th birthday of Jorge Brasco Hermida, WMR.FM and CannabisRadio producer extraordinaire! In fact, today should be a commemorative day in tech history.
GWC is now GSC but not the GSC you’ve come to know and love? WTF? That used to be GWT. Confused, you won’t be after
Google: Home Page Outranking Internal Pages For Deeper Keywords How Google Chooses Canonical Page | Google’s Gary Illyes shares details of signals and weightings used
Navah Hopkins is the Director of Paid Media at Hennessey Digital to chat about what’s going on in the paid world. Navah Hopkins is the
Robert Nickell, Founder, and CEO of Rocket Station joins Jim and Dave to chat Virtual Assistants and use them to enhance SEO. Robert Nickell is
In a priority of problems… Google tells us their canonicalization bug and mobile-indexing problems. SEOs self-diagnose gender, racial, ethnic, and sexual orientation-based bias as a
The COVID crisis has lasted six months and a week and maybe more and Jim says he’s starting to lose it as both his and
It’s about six months even in the ongoing COVID crisis and we’re starting to see numbers crawl upwards in central and western Canada again. Transmission
Google says a lot of things. Sometimes the search engine’s spokespersons are incredibly transparent and sometimes they’re bizarrely opaque. Sometimes they contradict each other and
It’s been about six weeks since Jeff published a Search Engine Journal article (https://www.searchenginejournal.com/math-decode-google-algorithms/374391/) questioning the methods, conclusions, and qualifications of many SEO studies that
A general show about SEO and Google news. Dave and Jim talk about Google’s upcoming open virtual conference, announcements Google reps made during the week,
Jim and Dave walk through the weekly news touching on many of the things affecting the search engine world this week. We spend a lot
Jim and Dave talk through a weird set of news stories that point to a future in marketing built on writing, crafting, treating, and moving
One of the originals, Terry Van Horne joins Dave and Jim to talk about both old school and new entity driven SEO. A wide ranging
Week 18 of the COVID crisis and the world feels like it’s trying to find control. This turned out to be a general news show
Today on the show we take a deep dive into optimizing e-commerce and much more with our guest Khalid Saleh. Khalid is the co-founder of
These are extraordinary times. The most important thing is to say something and we say, empathically, BLACK LIVES MATTER. Racism has no place in policing,
Bennett Kelley from the internet and cyberlaw business report joins Jim and Dave to talk about Trump’s Executive Order attacking social media platforms. Bennett talks
Kristine Schachinger sat in this week for Dave who is taking a local staycation. We had another wide ranging conversation covering everything from the Google
Google’s John Mueller responded to a tweet asking why Pinterest ranks so well in Google search when the Pinterest pages have little to no textual
LinkedIn’s www.linkedin.com pages dropped out of the Google search results for about 10 hours. But when it came back, it all came back really quickly.
Google Meet, the company’s premium video conferencing product, is now free for anyone who wants to use it. Previously known as ‘Google Hangouts Meet,’ the
SERP analysis is an essential step in the process of content optimization to outrank the competition on Google. SERP (Search Engine Result Page) analysis is
Jim and Dave welcome Daniel Faggella, the Head of research and CEO of Emerj Artificial Intelligence Research. Called upon by the United Nations, World Bank, INTERPOL, and many
There is no denying that the global COVID-19 pandemic has, and will continue to have, an incredibly profound impact on life as we know it.
Brian Freiesleben shared a screenshot of a featured snippet showing up not in the first position of the Google Search results page but lower down
COVID-19 has evolved into a global event impacting public health as well as the economy. These are uncertain times, and we don’t have all the
Google support is one of the biggest issues people have been worried about since the beginning of COVID-19. Google has been posting notices in the
Google announced, “In March 2020, Google will introduce a new Business Operations verification program.” Basically, if you are asked to verify your business and you
Tulsi Gabbard lost a lawsuit she filed against Google when U.S. District Court Judge Stephen Wilson ruled Gabbard had no valid claim that Google violated
Search Console is being upgraded by Google thus giving users the ability to download complete sets of data from reports. Previously, the Search Console only
Google webmaster trends analyst John Mueller is planning to investigate a particular link building practice and is seeking assistance from SEOs. Aleyda Solis started a
Google Partners program is launching later this year, which may require current partner companies to make several changes. For companies to maintain their Google Partner
Social Media Sites in 2020 And Facebook Goes To Court. Today on Webcology Jim is joined by Michelle Stinson Ross, Director of Marketing at Apogee
WordPress 5.4 And Privacy Concerns today on Webcology. Jumpshot, a popular marketing analytics tool, will be shut down by parent company Avast following controversy over
Using Hidden Text And Jim Lehrer Jim Lehrer is one of the last of the great American Journalists, dead at age 85. Founder of what
The Look Of Paid And Organic Search Results And 2020 Core Update. Google is rolling out an updated look for paid and organic search results
Machine learning and entities have given search engines the capacity to better understand not just what a page is about but what various intents a
Dr. Pete, Pete Meyers, from Moz, posted on Twitter “Any algo update that impacts query interpretation or relevance will impact Featured Snippets.” This was retweeted
The Google My Business app is testing allowing business owners communicate with its customers not just through text but also through photos. Some business owners
Google announced that publishers can now create how-to “actions” for Google Assistant by using structured data. This is an opportunity for publishers to expand their
There is some early chatter in the SEO forums, including WebmasterWorld and some on social media. Some of the tools are showing some fluctuations as
Tomorrow is Google’s 21st birthday and Google has already released its very own birthday Doodle to celebrate. The Doodle depicts a desktop computer from 1998
Google announced an algorithm update intended to rank original news higher. Despite Google’s update, apparently an authority site like Yahoo News can syndicate content and
Google announced a change to the nofollow link attribute yesterday and with that announcement, Googlers spent the next day responding to questions about it on
In the latest installment of the #AskGoogleWebmasters video series, John Mueller tackles the topic of how Google chooses canonical URLs. Mueller says its common for
