Webcology

FACEBOOK CEO MARK ZUCKERBERG has appeared before Congress in the past, to talk about the giant social network’s role in misinformation and election-meddling, but the

In the last week of April, nearly 23 percent of all traffic to news sites tracked by web analytics firm Parse.ly came from search engines.

Probably the biggest news for the SEO industry out of Google I/O yesterday was that Google said Googlebot is now evergreen, meaning it will stay

Google appears to be rolling out an upgrade to Google Questions Answers (Q A) that uses previous answers to questions and Google Local Business (GMB)

Canada’s federal privacy watchdog plans to take Facebook to court following an investigation that found the social media giant broke a number of privacy laws

Blaming a “very fluid” technology industry, Emtek –who BlackBerry licensed its BBM consumer business to in 2016 –has announced that is ending  BBM service, effective

Google’s John Mueller was answering questions around an old topic of Google showing only a sample of links in the link report in Google Search

AdWords Editor has historically been one of Google’s most popular advertising products. Contributor and Googler Matt Lawson lists what makes him most excited about its

Facebook confirmed Thursday in a blog post, prompted by a report by cybersecurity reporter Brian Krebs, that it stored “hundreds of millions” of account passwords

Not long after Google released a broad core algorithm update on March 12, some in the industry began calling it the “Florida 2 update.” But

Google has finally sent us an official statement about our question if Google use click through rate for rankings. Sadly the statement will lead to

Google webmaster trends analyst Gary Illyes, who has been with Google for over eight years working exclusively on search-related topics, participated in an AMA (ask

In a case related to the New York Times investigation into American company Devumi, a court has ruled that Devumi can no longer operate in

Google’s John Mueller was asked on Twitter if there is a way in the new Google Search Console to remove old Sitemaps files. He said

We saw this coming and now Google officially released a new sign up process for service area businesses, businesses that don’t operate out of a

In this episode Jim and Dave shared the mic with advertising legend, Terry O’Reilly.  They discussed how brands like Gillette and Nike make the decision

A lot of news came out yesterday evening around an old Google knowledge panel exploit that let’s you manipulate almost any query to show any

Google can now link to some content it is showing in their search results in a new way. Instead of just linking to the page,

Today were joined by Michelle Stinson-Ross, the Director of Marketing Operations at Apogee Results to discuss a plethora of topics. Google has released its annual

Aaseesh from Google responded to a complaint about Google not picking up on a web site’s canonical tags. He said that “even if you setup

Content, from an SEO perspective, is the connection of entities by relationships. In the statement, “SEO is dead” there is the entity “SEO”, there is

Content, from an SEO perspective, is the connection of entities by relationships. In the statement, “SEO is dead” there is the entity “SEO”, there is

Long gone are the times of monthly Google PageRank updates, Google dances, and checking Google data centers – and to be honest, I somewhat miss

Google’s Gary Illyes said at PubCon last week that Google finds content mostly through links and XML Sitemaps. He said the number one way is

Google seems to be testing an ad format on mobile search where they remove the description section from the ad. The ad copy is removed,

Google has announced the new Google Search Console is out of beta after being tested for over a year. Over the year, Google has done

Google has launched a new type of search engine designed specifically around helping people find data. Simply called “Dataset Search,” the tool provides easier access

Google has officially launched their structured data codelab, which allows you to walk through a step-by-step process to make your own structured data for your

Google trends analyst John Mueller strongly recommended that people migrating from HTTP to HTTPS do so with 301 redirects on a per-URL basis. He said

Google Confirms Broad Core Algorithm Update: The Facts Advice; Google mobile speed update has no impact on general mobile rankings; Bing Ads rolls out Target CPA Maximize

Davie Davies reports from MozCon 2018, and he speaks with Rob Bucci, the CEO of STAT Search Analytics talks about his presentation on Near me

During the livestreamed keynote at Google Marketing Live in San Jose, California, on Tuesday, Google executives announced several initiatives, all of which are powered by

Jim and Dave welcome Yext’s VP of Industry Insights, Duane Forrester to talk about the rise of artificial intelligence and SEO. Plus, we learn about

Google AdWords and DoubleClick to be rebranded as Google Ads and Google Marketing Platform. Google not punishing keyword stuffing, harshly. Reasons for HTML validation – Roger Monti who

Google’s local pack, the local results that show up in the main search results page, now may show different business categories next to a business’s

No Follow Links for SEO Ranking; Stars, ratings, and surveys are not ranking factors; Local SEO agencies new agency dashboardPlus, Matt Cutts gets a lifetime achievement award

Previewing the 2018 Rocks Digital Marketing Conference with featured speakers Roger Montti, Lissa Duty, Michelle Stinson Ross, and Bill Hartzer. Business owners, brand mangers and

A comparison of mobile speed metrics of the Internet from 2017 to 2018 reveals that websites are less mobile friendly today than they were a

Google has a bias towards scientific truth; Google sues SEO company BeyondMenu, Point Break Media, and Supreme. Plus, The Ultimate Guide  to WordPress and GDPR Compliance – Everything You Need to

Kim Krause Berg, the owner of Cre8asite Forums and founder of Cre8pc, talks ot5 Jim Hedger and guest host Kristine Schachinger about how the revered 

Gannett on Thursday announced an agreement to acquire search marketing and advertising company WordStream for $130 million in cash and up to an aggregate of

For the first time, Google is letting agencies register accounts on Google My Business. Agencies registered with GMB will also get access to an all-new

Today on Webcology we talk about how Google parent Alphabet Inc. has announced financial results for the first quarter of 2018.  The company reported $31.1

Net Neutrality remains alive and legislated in California; Google and Anchor Text; The last available IPv4 address block has gone;  Google Generally Prefers One Stronger Page Versus Many

Facebook said Wednesday that as many as 87 million people might have had their data accessed — an increase from the 50 million disclosed in

Jim Hedger and guest host Kristine Schachinger welcome Alicia Wanless-Berk – Digital Propaganda Expert @ La Generalista. La Generalista is an online publication that investigates

Google will start deactivating AdWords accounts next week if they have not spent any money in the past 15 months. This will occur automatically in

According to a report from Reuters, the European Commission has proposed new rules that will require search engines, commerce sites and online platforms to explain

Joost de Valk opens a Diversity Fund. It aims to cover the cost of travel and accommodation for speakers that increase the diversity of speakers at

Backlinko has done an extensive analysis of “voice search ranking factors” and identified 11 variables tied to appearing in Google Home results. The company examined