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Appboy: Using Emojis To Give Campaigns The Personal Touch

Emojis — the fun pictographs and smileys that are now the “norm” for social media and email communications — are also part of a new, visual language brands are using to drive impressive results. Our hosts, Peggy Anne Salz and Shahab Zargari, catch up with Marissa Aydlett — VP at Appboy, a company making its mark with an intelligent customer relationship suite for mobile-first marketers — to discuss the company’s new research and insights around the emoji phenomenon. In addition to quantifying the use and response to emojis in marketing messages, Marissa shares best practices and the results of a consumer survey that details people’s perception of emojis in personal communications.

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