Anne reports some interesting search marketing takeaways from her visit to PubCon 2014 in Las Vegas, that all entrpereneurs should be aware of, including:
Authorship influence down entities up.
Content marketing is king, not content — budget as much to market your content as you do to create it.
Links remain important, ability to disavow soon to end. Excluding may not work on pages with good links.
Be proactive about pages indexed vs pages actually clicked on- dont waste Googles time. Proactively exclude old pages from indexing.
Mobile, mobile and more mobile — create direct contact with your customers via apps.
Use research to make your mobile what customers want — Zillow app a good example.
Google is now making customer interface design decisions around smart phones. Serving different content based on device.
Dont depend on Google to deliver all your traffic.