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Crypto-ads are about to be allowed by Google

It’s almost the middle of the year! COVID is almost over in much of the developed world. A summer full of hope and opportunity is almost upon us and what does Google do? It hits us with a double whamy of a Core Update, the June/July 2021 Core Update.

Thanks to Erika Varagouli (who has today’s coolest ever SEO name) SEMRush for naming Webcology the #1 podcast in a strong field to learn from. After who the hell knows how long of doing this show it is good to know we’re still relevant. Get ready for the insufferable to become inescapable. Crypto-ads are about to be allowed by Google To be certified by Google, advertisers will need to:” • Be duly registered with • (a) FinCEN as a Money Services Business and with at least one state as a money transmitter; or • (b) a federal or state chartered bank entity. • Comply with relevant legal requirements, including any local legal requirements, whether at a state  or federal level.
• Ensure their ads and landing pages comply with all Google Ads policies Negative matching allowed in regex Cumulative Metrics Shift – CLS Update (Cumulative Layout Shift) updates at Google Search Console CWV icon? No talk at Google for a while
Google News Transparancy Policy Article Level Google News Factors/Signals Here are the article level specific Google News signals it uses behind its transparency policy. Google said these factors helps Google “consider information that helps users quickly gain context about articles or the journalists covering stories.” • Article byline that link to a bio describing the author’s credentials and expertise • Article’s publishing date (finally!) • Labeling to indicate the article type, for example Opinion or News Site Level Google News Factors/Signals Here are the site wide level Google News signals it uses behind its transparency policy. Google said these factors “helps readers understand a site’s purpose, its organizational structure, and the kinds of information they can expect from that site.” • Mission statement • Editorial policies and standards
Staff information and bios for both editorial and business staff • Non-generic contact information • Other organizational-level information like owners and/or funding sources (for example, state-sponsorship, relationship to political parties or PACs). Google added: • Google considers different regional and country-level expectations and practices around transparency. This is particularly important in areas with less press freedom where practices like naming a journalist can carry significant risk. • Google looks at a number of inputs and consider a breadth of editorial practices. This helps ensure that distinctive editorial philosophies—for example, publishing pieces without bylines — don’t affect the credibility of an otherwise authoritative source. • Google also considers information that is clearly available to users, so that larger, more technically sophisticated sites and smaller sites that use simple text to convey information are on equal footing.

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