e-Commerce Building Brand Communities; Future Proof Branding

e-Commerce Building Brand Communities

Want to make more money in your eCommerce? Brand community increases the longevity and lifetime value of your customers – therefore it increases your revenues. Raving fans will market you product for you; this is ecommerce Nirvana. Gillian and Anne tell how to find and attract enthusiastic and returning customers — Hint: price can’t be all of it. Your product must be useful and helpful, not full of hype.

 

Future Proof Branding

Gillian Muessig and Anne Kennedy discuss Future-Proofing Your Brand as they look at a blog post that discusses a common theme across among a number of failing named brands as relevance — or rather lack of relevance to today’s concerns.  Gillian and Anne offer ways to look at future proofing your brand.

Shows In Production

Explore the WMR Vault

WMR News

Traffic Roots Audience Pixel
WMR.FM: Podcast Network

FREE
VIEW