e-Commerce Building Brand Communities
Want to make more money in your eCommerce? Brand community increases the longevity and lifetime value of your customers – therefore it increases your revenues. Raving fans will market you product for you; this is ecommerce Nirvana. Gillian and Anne tell how to find and attract enthusiastic and returning customers — Hint: price can’t be all of it. Your product must be useful and helpful, not full of hype.
Future Proof Branding
Gillian Muessig and Anne Kennedy discuss Future-Proofing Your Brand as they look at a blog post that discusses a common theme across among a number of failing named brands as relevance — or rather lack of relevance to today’s concerns. Gillian and Anne offer ways to look at future proofing your brand.