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eCommerce Building Your Brand Community

eCommerce Building Your Brand Community
Air date: Feb 16, 2015
Want to make more money in your eCommerce? Brand community increases the longevity and lifetime value of your customers – therefore it increases your revenues. Raving fans will market you product for you; this is ecommerce Nirvana. Gillian and Anne tell how to find and attract enthusiastic and returning customers — Hint: price can’t be all of it. Your product must be useful and helpful, not full of hype.

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