Encouraging Brand Love And Other Branding Rules From Vocus

Peggy and Shahab talk with Erin McCahill, VP of Brand and Creative at Vocus, a provider of public relations software that enables professionals to plan, execute and measure influencer-oriented campaigns in one integrated platform. We discuss branding rules — and what marketers must do (and avoid) to build a lasting brand. The post Encouraging Brand Love And Other Branding Rules From Vocus appeared first on Mobile Presence.

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