Boomtime CEO Bill Bice is a programmer at heart. Why is he running a marketing company? Because these days, great marketing is all about the data. A serial entrepreneur, Bill is passionate about helping small businesses grow. Bill started his first company at age 18, growing ProLaw Software into the largest law firm automation system for small and mid-size law firms. Joining the acquirer at Thomson Reuters, Bill joined the management team of the $2B West division, where he used the marketing sophistication of an industry leader to take a brand new offering to market, West km. Bill’s goal at boomtime is to enable smaller businesses to more effectively compete with their larger competitors.