BRAND VS WILD: Building Resilient Brands for Harsh Business Environments

Today on Entrepreneur Effect our host is joined by Jonathan David Lewis the author of Brand vs Wild. Jonathan is a Forbes contributor and a brand survival expert at McKee Wallwork + Co. As partner and strategy director at MW+C, Jonathan led his firm to be recognized by purveyor Advertising Age as a national leader in branding and marketing, winning the Southwest Small Agency of the Year, national B2B Campaign of the Year, and national Best Places to Work awards. Jonathan sharpened his skills during the harsh years of the Great Recession, helping brands navigate today’s unforgiving new business paradigms. Jonathan’s opinions are highly sought by numerous business and marketing publications, including Forbes, Digiday, and Advertising Age, where he explores the factors of stalled growth and the principles proven to help companies traverse the dangers of the brand wilderness.

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