Lee has spent the last 16 years running his web design agency and the last 10 years deeply involved in the WordPress community. He regularly speaks at WordCamps, presented at WooConf, and has worked with hundreds of WordPress developers and freelancers through Cart66, the WordPress ecommerce platform he founded in 2008. Having studied the WordPress community and economy deeply over the last 10 years. Lee developed the DoubleStack program to equip WordPress developers with the tools, skills, and the mindset they need to rise above the saturated WordPress marketplace and succeed in today’s new economy. His students are trained in delivering profitable business development solutions and they have the advanced technical skills to implement those concepts – both for themselves and for their clients.