Early in her career, Lisa invented the first sports bra because she started running, joining the fitness revolution of the late 1970s. More than 40 years later, nearly every woman owns at least one. Today, the invention of the sports bra is considered one of the primary factors in the remarkable rise of women athletes worldwide and led to a shift for what is possible for women in all sectors. Included in the Smithsonian National Museum of American History “The introduction of the sports bra did more than improving athletes’ performances. It represented a revolution in ready-to-wear clothing, and for many women athletes, past, present, and future, it actually made sports possible.” – Smithsonian National Museum of American History.
This iconic product is labeled as a “revolutionary piece of women’s undergarments” in the Metropolitan Museum of Art’s Costume Collection. In 2017, this remarkable invention has been featured in an ESPN documentary Revolution: A History of the Sports Bra.
Lisa and her partners in the Jogbra business are the 2020 inductees into the National Inventors Hall of Fame in Washington, D.C. where they join the likes of Nikola Tesla, Steve Jobs, and Hedy Lamarr!
But the Jogbra, as Lindahl named her creation, was just her first transformative idea.
After selling her Jogbra company, Lisa taught, wrote, set up a painting studio and then partnered with an enterprising physical therapist, Dr. Lesli Bell, to adapt the sports bra technology into a patented chest compression garment for breast cancer patients.