Continuing this months theme Increasing Your Revenue in 2015, Gillian Muessig and Anne Kennedy reveal the critical steps in closing a deal, from the top of your funnel to full conversion — the sale. Where to start with both short term and long-term prospects, how to craft a strategic plan to increase the size of small projects and longevity of relationships, and how to fill your quiver with effective comebacks to deal with impediments to closing the deal. It’s about benefits, THEN features. Its about value, THEN cost. We’ve got effective tactics for getting your SOW approved, your contracts signed and the checks in the bank as smoothly as possible.