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Media Buying and Direct Response During the Pandemic

Kevin, Jon and Bennet welcome Thomas Coolidge, the CEO of Direct Response Pros, Inc. They help clients create custom-branded direct response lead generation programs utilizing Social Media, Internet, Radio, TV, Google Ads, Bing, Gemini, and Call Centers. He is a TV/Radio media buying expert for over 10 years shares his insights on traffic getting way cheaper due to coronavirus and what opportunities media buyers can do that help people and also make money at the same time.

Plus, Kevin shares his own thoughts on media buying and what verticals are performing best. Bennet Kelley discusses the latest news surrounding the California Consumer Privacy Act.

The California Consumer Privacy Act (CCPA), enacted in 2018, creates new consumer rights relating to the access to, deletion of, and sharing of personal information that is collected by businesses. It also requires the Attorney General to solicit broad public participation and adopt regulations to further the CCPA’s purposes. The proposed regulations would establish procedures to facilitate consumers’ new rights under the CCPA and provide guidance to businesses for how to comply.

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