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Agency Relationships with Garrett Mehrguth

In this episode of LPO, we’re digging into agency management – how to leverage the relationship and how to think about the relationship.
You’ll hear from Garrett Mehrguth (@gmehrguth), CEO of Directive Consulting, on why regardless of the research done, the pitch meeting is a tough time for the agency.
That initial agency pitch meeting brings out bias. It becomes about pleasing the client – not the client’s customers. This is how failed campaigns get launched. This is how agencies get canned.
Garrett tells us how to solve these problems in this week’s episode.

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