Celebration and Behavioral Change: We’re so glad you’re here! | BJ Fogg “The best way to really learn something is to teach it to someone else.”
In this episode of LPO, we’re talking to BJ Fogg, Ph.D., author and founder of the Behavior Design Lab at Stanford University. His new book, “Tiny Habits,” has turned business management lessons into a program for individual behavioral change.
Anyone involved in marketing is involved in what BJ calls “behavioral design.” How can science change your behaviors and your marketing effectiveness?
Habits make time for themselves. Listen in to today’s episode Celebration and Behavioral Change: We’re so glad you’re here!
About Landing Page Optimization
Landing pages are a part of almost every digital campaign and great digital marketers make great landing pages. This is LPO: Landing Page Optimization where we make marketers great using design, data, psychology — and attitude. Our host Brian Massey, the Conversion Scientist, sits down with leading marketers to help you create campaigns that deliver.
Resources and links discussed:
- Connect with BJ: bjfogg.com
- Learn more about Tiny Habits: tinyhabits.com/book
- Follow Brian on Twitter: https://twitter.com/bmassey
- Learn more about Conversion Sciences: https://conversionsciences.com/
