You can check out Part 1 by dialing back one episode in this feed or visit our show page for a full list. You can also hear Brian’s reading of the full Cluetrain Manifesto on this feed. Tara is a digital marketing “native” (meaning she’s been working in digital since 1992, not that she’s a millennial) with over 19 years of experience, the author of one of the first books on how the social web is changing business, and a professional public speaker. She has also created and executed proven digital and social strategies across multiple industries.
In this episode, you’ll also hear Tara’s thoughts on ‘Jobs to Be Done’ by the Harvard Business Review and Donna Pappacosta’s ‘Earbud Intimatacy’ theory when it comes to listening to podcasts.
The Landing Page Optimization
Landing pages are a part of almost every digital campaign and great digital marketers make great landing pages. This is LPO: Landing Page Optimization where we make marketers great using design, data, psychology — and attitude. Our host Brian Massey, the Conversion Scientist, sits down with leading marketers to help you create campaigns that deliver.