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2019 Trends: The Move From Tracking To Trust–And The Challenge Of Having Too Much Data

Mobile is as personal as it gets, and smart products power fiercely personal interactions between brands and consumers. Together they put the pressure on companies to balance data sharing and tracking—the foundation of superior and seamless customer experience—with the requirement to respect personal privacy. It’s just one of the mobile mega-trends John Koetsier—journalist, analyst, futurist and VP of Insights at marketing intelligence platform Singular—discusses with our host Peggy Anne Salz as they kick off the first show of the New Year. John also shares recent research around the ad partners you need to know and watch in 2019 and highlights the key takeaways of new (yet unpublished) research into the top challenges facing mobile marketers. We won’t give it away (you’ll have to read his post over at Inc. for that), but we can say marketers are overwhelmed with data and warming to approaches that will unify it.

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