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Adapting Professional Sports Training To Up Your App Marketing Game

Our host Peggy Anne Salz from MobileGroove catches up with Thomas Hopkins, Director of Marketing at Penn Interactive Ventures, to discuss how mastering the discipline and drive essential to his career in water polo prepared him to excel in app and mobile marketing at his company where he oversees all mobile and web marketing across 50+ apps, including two of the top 50 grossing social casino apps on the market today. We go for gold in a candid discussion about the *real* value of app store optimization (ASO), invaluable lessons he learned launching an app a week, and the marketing achievements that earned him the title of Mobile Hero as chosen by Liftoff, a full-service mobile app marketing and retargeting platform.

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