App download numbers continue to impress, but consumer surveys tell a different story, revealing that most consumers really only use a handful of apps on a regular basis. So what’s the opportunity and value for brands in having an app? Ray Pun, head of product marketing for mobile across the Adobe Marketing Cloud, joins our hosts — Peggy Anne Salz and Shahab Zargari — to discuss ways marketers can cure app fatigue by offering consumers more convenience and paying more attention to mobile analytics. Web or mobile apps? Ray tells us it’s a choice that depends on your industry vertical and goals, and backs it up with some hard data from Adobe’s recent Mobile Consumer Report. Finally, Ray offers valuable tips for brands creating new mobile experiences or looking to revamp existing ones.