Appboy: The Rise of On-Demand Mobile Apps

Shahab Zargari and Peggy Anne Salz talk with Marissa Aydlett, VP of Marketing for Appboy, about the large market opportunity for on-demand mobile apps.  Peggy and Shahab asks Marissa to give some background on Appboy including retention and personalization, and some of the best practices around retaining and engaging customers.

Shows In Production

Explore the WMR Vault

WMR News

Traffic Roots Audience Pixel
WMR.FM: Podcast Network

FREE
VIEW