How can you get featured in the Apple App Store? What is the best approach to pitch your app? When should you cut your price, or offer your app for free? These are a few of the topics our host Peggy Anne Salz explores with Steve P. Young, founder of Appmasters, the ASO and mobile growth consultancy helping app companies drive high volumes of downloads on a limited budget. Following the release of her latest ASO Practitioner’s Report with VentureBeat Insights, Peggy and Steve talk shop, discuss the takeaways of a few of his best-known blog posts and lift the lid on ASO tips and tricks you can use to move the needle on your app.