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Combining Art And Science To Choose Effective Channels And Compelling Ad Creatives

Our host Peggy Anne Salz at MobileGroove catches up with Esther Hwang, Director of Growth at Poshmark, the largest social marketplace for fashion, to discuss how she identifies new web and mobile channels with the most potential, and architects ad creatives with the most impact. Do you need to be a hacker at heart to succeed in data-driven mobile marketing? Esther, a Mobile Hero as chosen by Liftoff, a full-service mobile app marketing and retargeting platform, talks candidly about the skills set you need to reach your acquisition and engagement targets, and shares own her own education in the arts has equipped her to step back and view the “Big Picture” of campaign performance.

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