Let’s face it. The high cost of acquiring new customers has made engaging and retaining customers crucial for mobile strategy. The focus is on the user experience. The pressure is on marketers to understand the customer journey and map the sequences of actions and interactions that will turn app installs into loyal users. Why is it a must to think more holistically about your users? And how do you leverage this approach to construct an app install flow? In episode #394, our host Peggy Anne Salz talks with Annica Lin, Director of Performance Marketing and CRM Finance at Thimble, a leading on-demand insurance service provider. Annica, a Mobile Hero recognized for her accomplishments, draws from her impressive track record in marketing and running marathons, to talk about the skillset and mindset marketers need to achieve high performance.