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Go-To-Market Strategies And Growth In China: Positioning Your Company On The Right Side Of Opportunity

Businesses must weather a challenging climate to penetrate the Chinese market with their tech, but the pay-off has never been higher. At one level, China is an attractive market to foreign tech and home to an urban middle class expected to account for 70% of the population by 2030. At the other end of the spectrum, China is striking out in new directions, entering new markets — and winning. Whether the goal is to partner with Chinese tech leaders going global or identify tactics to target Chinese consumers, David Sullivan, Founder & Managing Director of Alliance Development Group (ADG), covers all the critical go-to-market questions. David has over 25 years of experience assisting Western technology companies with Asia and China strategy, growth, corporate development, business development, and operations. He discusses the opportunities and roadblocks in the Chinese market today and offers advice to mobile tech companies concerned about protecting their IP in China. Finally, David shares how ADG qualifies targets and drives the entire in-country business development and technical cooperation process for an impressive and growing roster of clients.

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