Grammarly Embraces Empathy Marketing To Boost Results with Chy Seng. In a connected age where consumers crave authenticity, companies must make every effort, using everything they know about their audience, to deliver experiences that address needs, anticipate interests or simply go the distance to make their life better. We get a crash course in data-driven “Empathy Marketing” when our host Peggy Anne Salz catches up with Chy Seng, Head of Mobile Growth at Grammarly, a digital writing assistant (via both web and apps) that helps people write more clearly and effectively. Chy, a Mobile Hero recognized for his user acquisition expertise and accomplishments, discusses the role of creativity in creating trust and the metrics that tell marketers when they’ve struck a positive chord with their audience.
Your customer is already mobile, so being mobile-ready and mobile FIRST should be your top priority. Whether you’re a brand marketer managing mobile advertising campaigns, an enterprise determined to super-charge your customer service, or an app developer focused on driving engagement with your app after the download, Mobile Presence is your destination for the trends, tools, and tips that will allow you to connect with your customers and increase revenues.