A surge in online transactions and unprecedented demand for contactless payments are combining in the age of Covid-19, turning up the pressure on merchants and retailers all over the world to be digital-first and customer-centric. For payment technology vendors, the enablers in this ecosystem, the winning approach pairs technology to address clients’ specific pain points with educational and empathetic messaging to improve outcomes. In episode #421, part of our bi-weekly series Reimagine Growth sponsored by CleverTap, our host Peggy Anne Salz talks with Noopur Chaturvedi, country head of small and medium businesses at Pay U India, a leading provider of digital payment services. Drawing from her wealth of experience in financial services and technology, Noopur shares cutting-edge tactics from Pay U’s approach to B2B marketing and walks us through the 3Cs that ensure success. Listen in for insights on anticipating customer needs, tailoring the right campaigns to the right market segments, and staying adaptive in a changing world.