How Mobile Powers New, Engaging Publishing Models; Study on Mobile: The Great Co

Talking How Mobile Powers New, Engaging Publishing Models with Mark Challinor, Director of Mobile Platforms at Telegraph Media Group. They discuss how mobiles new role in the center of a  multi-channel approach that bridges media (print, radio, cinema), screens (TV, PC, games consoles) and worlds (digital, physical, augmented) to enable new levels of interaction and activation.

Learn more about the interview from a MobileGroove blog post Peggy put out as well as her mentioned  study entitled Mobile: The Great Connector, a new publication  researched, written and produced on behalf of the Mobile Marketing Association in the U.K.

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