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How One Leading Photo And Video Editing App Encourages Gen Z Users To Spend More Time And Money Creating Content

VSCO, the social media network and photo/video editing app, has been picking up steam thanks to new features and a sharp focus on Gen Z casual creators. But the artsy app (and Instagram rival) doesn’t just unlock self-expression among users. It charges users a subscription to save and publish their finished videos, a business model that gets a boost with the Text, a new tool for members that lets creators add text to images and videos. In episode #408, our host Peggy Anne Salz catches up with Noa Gutterman, VSCO Marketing Team Lead, to discuss how the company drives customer connection. Noa, a Mobile Hero recognized for her accomplishments, also shares her top tips for acquiring Gen Z users and shortcuts to ensure they commit to a subscription.

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