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How Rebel Foods Serves Up Messaging And Segmentation To Increase Delivery Efficiency by 2x

Consumer appetite for food ordering apps is getting a massive boost from new habits and the rising requirement of customers who refrain from stepping out of their self-isolation for home delivery. Research firm eMarketer reports food delivery apps are seeing the highest year-over-year growth ever. But the digital boom also provides marketers valuable insights into customer preference, the information they can use to inform new segmentation strategies and power growth. In episode #409 of our bi-weekly series Reimagine Growth sponsored by CleverTap, we get actionable advice on ways to achieve both. Our host Peggy Anne Salz talks with Ameet Phadke, AVP- Growth Marketing at Rebel Foods, a food delivery platform that provides delivery services at your doorstep. Ameet talks about his blueprint to increase delivery efficiency by 2x and his vision for ways marketers can enhance the meal experience to keep customers coming back for more.

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