Massive interest from consumers passionate about performance footwear has pushed sneakers to the top of the hot product list. Limited edition collections are experiencing the fastest growth in the sports footwear market, but it’s not just about the product. Consumers want to celebrate the unique lifestyle we associate with sneakers, and they are congregating on The Sole Supplier to do it. The destination, which combines price comparison services with compelling content, has become the authority on sneaker news, release dates and editorial. Our host Peggy Anne Salz catches up with George Sullivan, The Sole Supplier’s CEO and Founder, to talk about the communication do’s and don’ts digital-first companies should follow to ignite shopper interest and inspire purchases. George also draws from his experience as an entrepreneur and shares the secret to achieving consistent and impressive 70% year-on-year growth. He talks about the role of personalization and automation and offers smart tips for connecting with “tribes” to drive loyalty and virality.
We are in challenging and exciting times as marketers everywhere on the planet rewrite the playbook to drive positive results for their campaigns and their customers. To do both, we need guidance and good advice from marketers who freely share their expertise and experience. Reimagine Growth is a series equipping marketers to take charge of change in the marketplace — check out all the videos in this series here and subscribe to the YouTube channel to keep updated as new videos are added.