From casual meetups with your key customers and prospects to in-depth webinars to share knowledge and best practice, in-person events are on hold – perhaps indefinitely. But your marketing strategy can’t wait. This is the time to reignite efforts and reimagine virtual events to drive real customer connection. How do you produce and promote a standout virtual event? What are the tools and techniques you need in your marketing toolkit? In episode #406, our host Peggy Anne Salz catches up with Michelle Manafy, co-author (with David Meerman Scott) of the new book Standout Virtual Events: How to Create an Experience That Your Audience Will Love. Michelle, who is also Editorial Director of Digital Content Next (DCN), draws from her long track record producing content and events for the only trade organization dedicated to serving the unique and diverse needs of high-quality digital media companies. She drills down into the key questions any speaker or organization needs to ask before planning a virtual event. She also lifts the lid on the platforms, pricing and tech you need to know to make the right choices for your brand.
Editor’s note: Michelle is a regular contributor to Inc.com, and you can read her summary of the book and key takeaways in her latest article here.