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Internet Marketer Michael Aburas: How NOT To Approach Digital Marketing And Mobile Engagement

Michael Aburas, Senior Internet Marketing Manager with MGM Resorts International, shares his key learnings around mobile engagement and discusses its new and expanded role in efforts to make customers aware of local attractions in Las Vegas and enable more connected experiences. He counts down to his Top 3 digital marketing ‘don’ts’ and emphasizes how (and why) email is still a big part of effective customer communications.

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