The explosion of smartphones, the advance of commerce and finance, and the growing enthusiasm of young consumers for mobile apps have combined to make Indonesia the fastest growing and “most dynamic market” in South East Asia. But before you take the plunge, you need to do your homework. Our host Peggy Anne Salz catches up with Kelvin Saputra, Performance Marketing Manager at FinAccel, a financial technology company focused on reinventing financial services in Southeast Asia. Kelvin–a Mobile Hero recognized for his app marketing achievements–gives us the inside track on his local market and his pick of app categories sure to be a hit with users. He also provides us a new framework to find, test and scale the right user acquisition partners for your app.