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Major 2020 Tech Trends And The Seismic Shift From Acquisition To Engagement

Our host Peggy Anne Salz catches up with John Koetsier—journalist, analyst and futurist—to spotlight emerging developments and disruptive forces shaping digital in 2020. From the requirement to curtail “Big Tech” to the demand for smarter “smart” tech, and from the shift away from customer acquisition toward engagement to the rise of virtual experiences (over physical ones), John walks us through the megatrends sure to mark the year ahead. For John, 2019 was the year of going viral as his posts on Forbes reached audiences in the millions. The future will see John embrace the power of “live” (his personal motto for 2020) and expand his own series of video interview shows on Tech First Draft and elsewhere.

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