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Match Audience Segmentation With Creatives To Boost Mobile Ad Engagement

Our host Peggy Anne Salz kick off a new season of interviews with mobile marketing experts with Matthew Hrushka, a recognizedMobile Hero and Mobile Marketing Manager at Rosetta Stone, the education technology software company that develops language, literacy and brain-fitness software in 30 languages. Matthew shares how he draws from the data to recognize quality app users and – more importantly – ensure the right marketing creative is shown to the right audience the right point in the funnel.

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