Mobile and Money: Using Smartphones to Manage Personal Finances

Mobile and Money: More people using smartphones to manage their personal finances as Kim, Peggy and Shahab comment on Mobile and Money, a new study conducted by the Interactive Advertising Bureau (IAB) in partnership with InMobi and Viggle, that shows a great number of consumers are tapping into their mobile devices for money management, although some are worried about security issues – real or imagined – that financial services marketers need to better address.

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