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Mobile Apps: Connecting Customers At Scale And Driving Success For The Fortune 1000

Host Peggy Anne Salz from MobileGroove welcomes John Koetsier – journalist, analyst and futurist – to discuss his recent research into the relationship between mobile apps, which allow immediate connection between companies and customers, and the level of success Fortune 1000 companies have achieved on the financial markets. He reveals compelling reasons why “winning in mobile means winning” and explains why over half (65.4%) of companies that demonstrate financial success are also leading their business category in how they interact with their customers on mobile. The episode also looks at mobile fraud and John’s insights into the massive amount – and impact – of mobile fraud.

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