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Mobile Apps: Frequent Usage and Engagement

Peggy and Shahab discuss frequent usage and engagement whereby app companies are trying new ways to increase stickiness and that’s where more customization and constant connectivity comes in — and why we’re looking at new approaches to this. So on the heels of a new approach called CURRENTS – which is a kind of in-app social news service — they catch up with Josh Hartwell, the CEO and co-founder of Mobile Deluxe, the company behind a lot of cool innovation including CURRENTS.

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