Mobile Budget, Strategy, and Paid User Acquisition

Peggy Anne Salz speaks with Winnie Wen – a mobile hero who is going to draw from her personal experience as Senior Manager, User Acquisition for WB Games, where manages overall budget, strategy, and direction of paid user acquisition for many games in the Warner Bros. portfolio including DC Legends, Mortal Kombat X, and Injustice: Gods Among Us. Plus, Shahab Zargari shares best practices for getting the influencer that really loves your brand. 

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