With mobile ad spending in the U.S. set to grow 20% to over $70 billion–accounting to an astounding 75% of all digital ad spend–it’s important to must mobile-first. But it’s imperative to offer a multi-platform experience that drives customer connection and conversion across mobile, Web and apps. Our host Peggy Anne Salz from MobileGroove catches up with Mada Seghete, Co-Founder of Branch, a company that drives seamless mobile experiences through a linking infrastructure that powers thousands of top brands. Mada gives us a mobile-first makeover, outlining the steps and best practices you can follow to span platforms, fight fragmentation and provide customers with an ordered and unified path to purchase. She also walks step-by-step through the example of Ticketmaster, showing how the ticket sales and distribution company uses Branch to drive growth.