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New App Paves The Way For Marketers To Better Measure Out-Of-Home Engagement

In the last weeks of the World Cup soccer championships many fans around the world are forced to follow the action out-of-home and on TV sets in public places (in airport terminals, at gyms, bars and coffee shops, hospital waiting rooms, and elsewhere) where the sound is turned off. It’s a bad user experience for consumers, and it’s impossible for media companies and brands to measure their reach and impact. But now a new app from Tunity, which pulls in the sound over the internet so you can listen via your smartphone offers a solution. Our host Peggy Anne Salz catches up with Yaniv Davidson, founder of Tunity, to discuss the app, the opportunity to improve audience measurement for TV channels and advertisers, and the potential of the technology to spur a new phase of growth and innovation audio-visual advertising.

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