Effective marketing and messaging demand a personal touch–but during a pandemic, it’s table stakes. However, showing empathy at scale requires marketers to strike a balance between automation and customization. Personal insurance shopper Jerry has cracked the code, delivering “individualized” communications catering to nearly 30 different–and fiercely personal–customer journeys. In this episode of our bi-weekly series Reimagine Growth our host Peggy Anne Salz catches up with John Spottiswood, Chief Operating Officer at Jerry.ai, a free, automated agent who takes the pain and expense out of car and home ownership. John shares the strategy that allowed his company to achieve a 20% bump in conversions. He also talks about changes he has observed and best practices for marketing in the COVID-19 era.
Editor’s Note: Smart approaches yield amazing results. Jerry increased conversion by an impressive 15%, and you can find out how here.
We are in challenging and exciting times as marketers everywhere on the planet rewrite the playbook to drive positive results for their campaigns and their customers. To do both, we need guidance and good advice from marketers who freely share their expertise and experience. Reimagine Growth is a series equipping marketers to take charge of change in the marketplace — check out all the videos in this series here and subscribe to the YouTube channel to keep updated as new videos are added.