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Rethink Mobile To Deliver Immersive Customer Experience

David Skerrett, Managing Partner at Nimbletank, a full-service, award-winning mobile marketing agency headquartered in the U.K., shares how his agency helped clients including Nike rethink mobile and wearables to deliver consumers amazing and immersive experiences, as well as effective marketing.

Together with hosts Peggy Anne Salz and Shahab Zargari, David also recounts the new tech and surprises he experienced first-hand at Mobile World Congress, the mobile trade show in Barcelona that drew a record 96,000 attendees.

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