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Set Deliberate Hurdles–And Other Advice You Can Follow To Recruit Fans For Your App

Most gaming companies start with the app and then leave it to marketers to find fans and audiences. But why not turn it around and encourage users to co-create the gaming app and commit to being loyal players after its release? It’s the brilliant concept at the core of Cerberus Interactive, a company that builds bold new games with a marketing-first design process. Our host Peggy Anne Salz catches up with Sami Khan, Cerberus CEO & Co-Founder, to discuss why it pays to drive user involvement (and commitment) early in the process. They also discuss how app verticals could harness his marketing-first model to deliver apps with the right mix of audience appeal and commercial potential.

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