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The Data is in the Details When it Comes to Testing Ad Creative

The Data is in the Details When it Comes to Testing Ad Creative. Live from Mobile Growth Summit in San Francisco, our host Peggy Anne Salz checks in with Phil Shpilberg, President and Founder of GamechangerSF. Phil was at the conference to present a session where he translated theory into action as he made and launched a large batch of ads in 15 minutes. He stopped by the podcast booth to discuss how he uses data and multivariate techniques to build winning creative to power user acquisition strategies for his clients.

the data

Phil is finding that minor details—like the color of CTA buttons—are actually driving a lot of the variation that he sees in campaigns (and how his team built out a reporting system that could handle looking at so much detail). Phil also weighs in on what not to do when testing creative and shares why he looks for the outliers when he’s diving into data.

Mobile Presence

Your customer is already mobile, so being mobile-ready and mobile FIRST should be your top priority. Whether you’re a brand marketer managing mobile advertising campaigns, an enterprise determined to super-charge your customer service, or an app developer focused on driving engagement with your app after the download, Mobile Presence is your destination for the trends, tools, and tips that will allow you to connect with your customers and increase revenues.

Find past episodes of Mobile Presences by clicking HERE

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