Great mobile apps are constantly adding new functionalities that not only adapt to user behavior but anticipate what they’ll need next. In a post-IDFA world, managing customer relationships and engaging users with the latest features requires an even clearer sense of how they perceive a product and what motivates them to action. It’s a complex combination of art and science. Fortunately, in episode #427, part of our bi-weekly series Reimagine Growth sponsored by CleverTap, we get the inside track when our host Peggy Anne Salz talks with a dynamic duo of retention marketing at a truly cutting-edge mobile business. Timothy Lange and Lígia Boueres are head of CRM and CRM manager, respectively, at TIER Mobility. An app-powered, mission-driven provider of electric scooters and mopeds, TIER has an impressive track record and some surprises ahead. Listen in for their take and tips on engagement marketing, mapping the user journey and developing the right tech stack.