User-generated content is real content from real people who care enough about your brand to show it. It’s more than self-expression; it’s a valuable asset smart marketers can harness to increase brand awareness, influence decisions, inspire conversions, and consequently drive sales. Our host Peggy Anne Salz catches up with Jade Worobec, Head of Performance Marketing at The Meet Group, a leading provider of interactive dating solutions, to talk about the business value of authenticity and why user-gen content has so much impact. Jade, a Mobile Hero recognized for her accomplishments, shares how she uses appreciation and attention (even swag) to inspire ordinary customers and users to contribute extraordinary content. She also talks about usage rights, brand guidelines, and what marketers can use to make sure their user-gen content cuts through the noise.